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Differentiated versus concentrated target marketing strategy
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Concentrated marketing - Strategy for concentrated …
WebNiche marketing aims to build a concentrated, but not necessary ‘small’ customer base that is fiercely loyal to a brand. It does this by serving their specific customers’ unique needs and speaking their ‘language’, that can be established through brand identity, aesthetic and tone. WebNiche marketing is the highly specialized level of market segmentation, where the marketer only focuses on specific customers, their distinct need, want, and characteristics. The firm concentrates only on a specific market segment, thus it is also called concentrated marketing. Example of niche marketing may be a sports car company, where the ... WebNov 21, 2024 · Concentrated marketing occurs when a company creates a single marketing message for a specific, narrow demographic. This marketing strategy typically works best for startups, and is a natural step … green records \u0026 food snc